Matchmaking is a serious business at ISF
Johannesburg – The International Sourcing Fair (ISF) is bringing to Africa an expansive array of the latest global innovations and product ranges in the home, gift, office and hospitality sectors. This strictly trade-only event is aimed at Wholesalers, Importers, Agents, Distributors, Retailers and Commercial Suppliers and is taking place from the 08-10 August 2018, alongside Decorex Joburg at Gallagher Convention Centre in Johannesburg.
“ISF is a serious retail and buying event and we’re proud that it’s the first of its kind on the continent,” said Sandra Jardim, General Manager. “At this inaugural event we’re expecting 4 000 trade visitors and 100 of the best international exhibitors representing at least 15 countries.”
Reed Exhibitions is Africa’s leading exhibitions network and ISF forms part of their award-winning lifestyle, design and retail portfolio that includes high-profile shows like Decorex SA and 100% Design South Africa.
Exclusive ISF services
ISF will facilitate events and networking opportunities through their Business Matchmaking and Hosted Buyer Programmes. The Business Matchmaking Programme is a pre-show platform that enables participants to set up meetings with target markets. Confirmed exhibitors and buyers are added to the programme and a profile is automatically created, which can be viewed by all participants before the event. Intelligent matchmaking reports will identify which buyers and exhibitors should meet and participants can then request meetings for particular timeslots.
“Participants can pre-profile, pre-match and pre-schedule meetings with exactly who they want to meet during ISF. Not only is this proactive but it also maximises the networking experience. There will also be a Business Matchmaking team onsite to assist with scheduling meetings,” said Jardim.
In addition, there is a Hosted Buyer Programme that features a group of between 50-100 local and African buyers, from retailers with the largest African footprint. Buyers will be selected according to specific criteria and they will form part of the Business Matchmaking Programme.
The benefits to buyers and exhibitors
The drawcard for exhibitors is the ability to connect with key African buyers and arrange meetings, while buyers will leave with key contacts and potential suppliers for their specific needs.
“Our matchmaking service is like online dating for business. Our goal at ISF is to make business interactions as tailored and seamless as possible, so we encourage participants to update their profile and start scheduling in their meetings.” said Sandra Jardim.
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